However, just about every search engine has incorporated reviews and ratings of businesses, which could deter potential customers if the reviews are negative or nonexistent. A recent study found that a business with a similar listing, but with more reviews, received 50% more clicks than a rival business. And of course, if only negative reviews or one star ratings flood the page, even previous clients might take their business elsewhere. It’s not enough to wait and hope that happy customers will leave reviews though. Businesses need a comprehensive review and rating strategy to beat competitors and maintain a positive online presence.
There are several approaches a business can take to achieve a strong online review presence to both curate new clientele and sustain the customer base they already have:
Reviews are vital for curating new clients, but also for your tried and true customers. They are the difference between a flourishing business and one struggling to get by. Adenvision can help drive that traffic and put precedent on review driven campaigns and strategy. Utilizing Email campaigns, search engine marketing, blog posts, and social media management are just some of the things we do best to improve search engine visibility and create a loyal customer base. Focus on what you do best: offering stellar, review-worthy service to your customers, and leave the rest to us.