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The importance of locating your business online

Once upon a time, a local business owner only needed to put a “we’re open” sign on the door, a few ads in the paper, and some referrals to get his or her business on the road. However, the times have changed and consumers shopping habits as well.

A Consumer Review Survey in 2015 found that the majority of consumers turn towards the internet for suggestions similarly as they were to ask for personal recommendations about a local business, 50% of which searched through a mobile device. It was also observed that 89% of participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily. 15% of internet users don’t use the web to search for a local business. The majority of the consumers also agreed that they are more likely to put their trust and money in a business/service, which has positive reviews in leading search engines such as Google, yelp, Bing, and yahoo. From a referral standpoint, this is huge! Start asking your most loyal clients to review their experience with your business online.

More and more Internet users are searching locally for restaurants, services, retail stores, etc. and end up finding this vital information on affiliate sites, and in a perfect world all that information is accurate. But more often than not, your business information is not accurately showcased which means you are losing out on potential sales and revenue. Businesses – whether they have one brick and mortar location or hundreds should make sure that their business listings in the online world are accurate, optimized, and findable.

In this increasingly digital age, it is essential for traditional businesses to have a website that is mobile-friendly, a responsive website should consist of at least 7 responsive states, from 27 inch monitors down to a small iPhone 4 screen dimension. Google recently confirmed that mobile searches have now overtaken desktop searches with 80 percent of searches on Google platform containing the local qualifiers such as “nearby” or “near me” coming from mobile devices and local search from a tablet device.

With the above thoughts in mind, what should a local business or service like yours do to showcase their physical location in the virtual world? Visit Adenvision.com and improve your digital presence.

Our Business listing scan is an easy and fast way to make sure that each of your business location is correct and coordinates with all third party sites. If you find any discrepancy with the result from your search, you can proceed with Adenvision Business Listings to “fix” and share your business information from the basic snippets like your phone number and address to the more advanced features such as menus, services, bios and photos on our affiliate sites.

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Jason Payne
Jason Payne
"Building great products that solve real problems" Connect with me on LinkedIn
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