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Why Social Media is important to your business

The whole business of managing a marketing department, the do’s and don’ts, trending markets and standards has changed drastically over the time. With the introduction of social media, marketers now have easy access to powerful tools at their fingertips that they can use to share any content at any time in seconds.

Social media platforms such as Facebook, Twitter, instagram and Google+ are common amongst users who log on to them for personal reasons. But now with changing digital technology for businesses, it has become a crucial part of a business marketing strategy. Social media is one of the most effective ways for any business or service to attract more traffic and generate new leads and more importantly re-engage with existing clients.

According to Jason Payne, President & Founder of Adenvision , having the right social media presence on all leading platforms is necessary for any business regardless of its size to remain relevant, and drive a strong user base that can lead to new sales.
Key benefits of social media marketing include:

  • Brand awareness
  • SEO
  • Increases traffic
  • Positive engagements re-engagement with the customers
  • Re-engagement opportunities
  • Integration with mobile devices
  • Customer reviews leading to a great reputation

Online presence on any social media platform should be at the foundation of any businesses marketing strategy, as the cost of acquiring a new customer is always more than 3 times than re-engaging with an existing. According to surveys, social media marketing is the top online activity in the USA with the average Americans spending at least 37 minutes per day on various social media. Around 46% of internet users have agreed that they look towards a company’s social media account before making a purchase – Search Engine Journal. Sources: Growing social media
Of course, many business owners don’t have the skills and the time to effectively place their business in the whole new arena. Jason Payne comments that most of their clients come to them from a place of frustration where they are looking for a solution to their social media and marketing targets, and to of course increase their revenues. However, many business owners feel lost and do not know where to start.

Lets start by Defining Your Audience

We have established that social media is one of the best ways to reach your target audience and re-engage with them. But before you can start connecting with those people, you have to start by figuring out whom they are. This is important if you want to start a marketing budget for direct advertising on social media accounts. We have to know where your customers are going:

  • Choose which social networks to work with
  • Choose a voice that connects with them
  • Determine what type of content to share
  • Develop a strong social media marketing plan around them

Don’t just talk about who your ideal customer is, write it down. Include things like:

  • Age
  • Income level
  • Career/profession
  • Location
  • Hobbies
  • Education level

Take a consistent Approach

Is your company branding consistent across all of your social media platforms? If your Facebook, Twitter and Google+ pages all look like they’re for different companies, then it’s time to reevaluate, work with a agency, or utilize tools like Adenvision Business Listings to make sure all your businesses information is consistent. Consider the role your website plays in your social media marketing plan. As the home base of your business, your website is the key to capturing the lead.

Shhh! The not so secret approach to Social Media for Business

  • Don’t believe the myth that social media marketing isn’t effective for businesses. Are you online? Because your customers are.
  • Define your target audience
  • Start small and focus on three social networks at the most
  • Add value by sharing amazing content, not just your own
  • Be consistent
  • Engage and interact
  • Stay organized with a social media management tool, Adenvision partners with a reputable social management tool to schedule content, blogs, statuses, and offers.
  • Know your numbers! Track analytics.

Adenvision specializes in Inbound Marketing Solutions as the provider to all your digital marketing needs. Business owners can be assured that regular and updated content is being posted on the leading social media platforms whilst engaging their potential consumers. Social media is not a fad anymore – and it’s not optional for business owners anymore! The more engaging and active a company is on social media platforms like Facebook, Twitter, Google+, LinkedIn, Pinterest, and many others – the more exposure you are likely to receive.
Learn more contact us now by visiting our website at

Jason Payne
Jason Payne
"Building great products that solve real problems" Connect with me on LinkedIn
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